There is a large selection of wireless communication interfaces in IoT technology used for wireless data transmission. Most of them, unfortunately, suffer from numerous disadvantages, such as short range, relatively low speed (compared to the cable network) or less secure transmission. This is why it is necessary for wireless networks to be properly managed.

The process of increasing online sales is directly related to technological trends and consumer expectations. High competition on the market makes it necessary to implement innovative solutions that will be attractive to the client. The digital market is constantly developing its possibilities and gives new ones, so that communication with the client is faster, more attractive and contributes directly or indirectly to conversion.

Focusing on acquiring new customers, we often pay less attention to maintaining good relationships with acquired customers. We forget that they have unused potential. A customer who has already made a purchase is easier to convince to buy again because we trust him. So how to effectively keep customers with you and use the confidence you have gained?