Table of contents:
- Powertrain Architecture and Performance Figures
- Feature Set, Trim Levels, and Charging Capabilities
- Pricing Strategy and Market Positioning in Australia
- Prospects in UK / Europe and the U.S. Markets
Powertrain Architecture and Performance Figures
The Cannon Alpha PHEV is powered by a 2.0 litre turbocharged four-cylinder petrol engine paired with an electric motor, delivering a combined system output of 300 kW and 750 Nm of torque. The electric drive is supported by a 37.1 kWh battery and can be fast-charged at up to 50 kW DC (30-80% charge in about 26 minutes). It also supports 6.6 kW AC charging and a 3.3 kW vehicle-to-load function.
When driving on electric power alone, it offers an electric range of 110-115 km (NEDC cycle). In hybrid mode, its total range extends to over 800 km depending on conditions. Fuel consumption is rated (NEDC) at 1.7 L/100 km.
For off-road capability, the vehicle includes a 4WD system with high and low ranges, a locking rear differential, and four-wheel drive operation even in EV mode. Its maximum braked towing capacity is 3,500 kg.
Feature Set, Trim Levels, and Charging Capabilities
In Australia, the Cannon Alpha PHEV is offered in two trim levels: Lux PHEV and Ultra PHEV. The Ultra model adds premium features such as Nappa leather-accented seats, a 14.6-inch infotainment screen, and further luxury equipment compared with the Lux grade.
The model supports both DC fast charging (50 kW) and AC charging, making it suitable for overnight home charging or quick public top-ups. Its vehicle-to-load output enables external devices such as tools or camping gear to be powered directly from the pickup.
Payload capacity is rated at around 685 kg, with a gross vehicle mass of 3,945 kg and a kerb weight of 2,810 kg. These figures indicate that while towing performance is strong, load capacity is somewhat limited for heavy-duty work.
Pricing Strategy and Market Positioning in Australia
In Australia, driveaway pricing for the Lux PHEV starts at AU$57,490, while the Ultra PHEV is priced from AU$64,490. Earlier announcements listed the Lux at AU$59,990 and the Ultra at AU$66,990 before on-road costs. A complimentary 7 kW home wallbox charger has also been offered with purchases in some states.
To increase competitiveness, GWM reduced pricing on both trims - the Lux was cut by AU$2,500 in several regions. Compared with rivals, it remains more affordable than the upcoming Ford Ranger PHEV (from about AU$71,990) and competes directly with the BYD Shark 6. GWM highlights that the Cannon’s towing capacity of 3,500 kg surpasses the Shark 6 by 1,000 kg.
There are trade-offs. Ride quality and refinement have been rated as average, acceleration off the line has been described as jerky, and some build quality concerns have been noted in reviews of the standard Cannon.
Prospects in UK / Europe and the U.S. Markets
Currently, the Cannon Alpha PHEV is not officially confirmed for sale in the United Kingdom, Europe, or the United States. However, its platform (known as the Great Wall Shanhai Cannon) is already exported to multiple global markets under different names.
In Europe and the UK, a launch would require compliance with strict safety and emissions standards (WLTP, Euro NCAP). Positioned as a plug-in hybrid pickup, it could attract fleet users, rural customers, and energy companies needing electric range combined with towing ability. However, its payload limits may restrict appeal compared to diesel or upcoming fully electric pickups.
In the U.S., the midsize pickup segment is crowded and highly competitive. Entry would demand homologation to U.S. safety standards (FMVSS) and EPA emissions approval. Its hybrid system with up to 115 km of electric driving range could interest buyers in states with strong EV incentives, but domestic brands dominate the market, presenting a major hurdle.
If GWM applied a similar pricing strategy overseas and provided strong incentives, the Cannon Alpha might appeal as a value-oriented hybrid pickup. Long-term success, however, would depend on customer trust, dealer support, and after-sales service networks.
The global model family - Great Wall Shanhai Cannon - demonstrates a modular and export-ready platform. If launched internationally, the Cannon Alpha PHEV could become GWM’s leading product in electrified pickup markets beyond Australia.
With its mix of electric driving range, strong towing capacity, and competitive pricing in Australia, the 2025 GWM Cannon Alpha PHEV establishes itself as a benchmark for plug-in hybrid pickups. Its potential success in Europe or the U.S. will rely on GWM’s ability to meet regulatory standards, ensure durability, and scale its dealer and service network abroad.
Source: Bathurst GWM, Burwood GWM Haval, CarExpert, CarSauce, Chasing Cars, Manning Valley GWM, Wikipedia, YouTube
